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Community Engagement and Loyalty in the Gaming Industry: A Case Study of Riot Games.

Hello!

My name is Moritz and as part of my Bachelor's thesis at the FH des BFI Wien, I am investigating how community engagement and interaction influence player loyalty within the gaming industry.

All participants will have the chance to enter a raffle to win a 10€ Riot Points voucher upon completion of the survey.

This survey is specifically intended for active League of Legends players.

Completing the survey will take approximately 3-5 minutes.

Your participation is voluntary and completely anonymous. No personal data that could identify you will be collected or stored.

The results will be used exclusively for academic purposes to better understand the relationship between Riot Games and its community.

Thank you for taking the time to participate in this survey!

Bachelor thesis: Community Engagement as a Strategic Marketing Tool for Enhancing Customer Loyalty in the Games Industry

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